Curriculum Vitae

Joseph is a GMC-registered doctor, leveraging his front-line clinical experience into a track record of successful consultancy roles.​ Working across both primary and secondary care, Joseph has helped to build out start-ups to become high-profile businesses and support complex health systems with the evolution of PCNs.​ In addition, responding to the Covid pandemic in both a clinical and strategic capacity has been key challenge and career highlight.​

 
 

Employment

Marketing Manager, UK and EUROPE - Crane Merchandising Systems

Design and delivery of strategic marketing plans with an emphasis on digital channels including commissioning of a new website and company-wide business insight and analytics of campaign performance.

  • Ground-up redevelopment of digital marketing strategy including new website and integration with world-wide corporate strategic plan

  • Commissioning and oversight for a redesign of marketing collateral for flagship product lines

  • Consultant for new digital services and brand protection

Senior Marketing Executive - Durham County Council

Key marketing role for the county's high-profile tourism body, Visit County Durham with particular focus on digital channels including social media and managing online content.

  • Record-breaking metrics for reach, impressions and engagement across all platforms during tenure

  • Created new frameworks for social media management, including key stakeholder training and new reporting matrices for business insight

  • Delivered a new influencer marketing strategy with pretigious accounts including Durham Constabulary and Durham University

  • Digital Marketing budget control

Marketing Executive - Foundation insurance Brokers

Managed a family-run business' marketing activity with an aim to create their first digital presence, including a new website, supportive back end systems as well as leading the business through a corporate re-design.

  • Delivered the company’s first website which generated an increase in yearly profits from new organic-lead business from digital channels

  • Approached by business again in 2016 to update online marketing strategy and corporate brand

Operations and CSR Partner - Waitrose

Lead for in-branch corporate social responsibility and charitable giving. 

Education

Professional Cert. marketing (Level 4) - Chartered Institute of Marketing

Youngest graduating student from the University of South Wales, with special mention for an in-depth case study on Bristol Port and their local and international growth opportunities.

BSc (Hons) Pharmacology - Newcastle University

Specialising in science communication and drug development, this degree focuses on pharmacology, toxicology and pharmacogenetics. Experience with in vivo techniques, opioid analgesics and study design and communication to lay public.

MBBS Graduate entry Medicine (Studying) - King's College London

Pursuing further studies as a graduate student on an accelerated programme at KCL in central London. Elected representative for the graduate cohort and General Practice student-staff liason.

Skills

Expert

  • Digital marketing strategy

  • Integrated campaign management

  • Operational and strategic marketing management

  • Multinational campaign design

  • Corporate rebranding

Proficient

  • Print and Traditional Media Collateral

  • SEO & PPC

  • CRM Technologies

  • Spanish

Pursuing

  • Photography

  • Academic Writing

  • French